Please use this identifier to cite or link to this item: http://hdl.handle.net/11422/10225
Type: Relatório
Title: Cigarette abandonment and rituals: understading smoking cessation symbolism
Author(s)/Inventor(s): Suarez, Maribel
Abstract: Abandonar o consumo do cigarro traz benefícios para a saúde dos fumantes e pode salvar vidas. Boa parte dos estudos recentes sobre o tema se concentram nos aspectos físicos da dependência do cigarro e no efeito de medicamentos ou na dimensão cognitiva, relacionada ao impacto das campanhas antitabagistas.Nos estudos de consumo, pouco se investigou sobre o abandono, sobretudo, sua dimensão simbólica. O presente trabalho busca investigar significados que motivam e surgem a partir do abandono do cigarro. Para isso, utiliza-se dos rituais como arcabouço conceitual para entender a experiência de fumar e abandonar o cigarro. Esse estudo utiliza-se de metodologia qualitativa de pesquisa para coletar e analisar dados gerados a partir de entrevistas individuais em profundidade, com 15 ex-fumantes brasileiros. A análise sugere que ex-fumantes realizam diversas ações que servem como rituais capazes criar e negociar tanto individual quanto socialmentel os significados de ordem, comunidade e transformação.
Abstract: Giving up smoking benefits smokers’ health and increasing the smoking cessation rate can save many lives. Several advances have been made in understand the impact of pharmacotherapies and media campaigns on smoking cessation, however, most of these studies concentrate on the physical or cognitive aspects. In consumption studies, very little attention has been focused on investigating abandonment and, more specifically, its symbolic dimension. The present study aims to investigate meanings that motivate and arise from the abandonment of cigarettes. To do this, it uses rituals as a conceptual vehicle to understand the experience of smoking and giving up cigarettes. This study used a qualitative methodology to collect and analyze the data generated by one-on-one semistructured in-depth interviews with 15 Brazilian ex-smokers. The analysis suggests that rather than being a discrete event, an action or decision that is circumscribed by a given moment, abandonment is in fact a process. Results suggests that ex-smokers undertake a wide range of actions that serve as rituals capable of individually and socially creating and negotiating meanings of order, transformation and community, where abandonment the abandonment of cigarettes can be offered as a connection, gift, sacrifice that make relations special and even magical.
Keywords: Maketing
Fumo
Smoke
Working paper
Subject CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
Department : Instituto COPPEAD de Administração
Publisher: Universidade Federal do Rio de Janeiro
In: Relatórios COPPEAD
Issue: 407
Issue Date: 2012
Publisher country: Brasil
Language: por
Right access: Acesso Aberto
ISBN: 9788575080931
ISSN: 1518-3335
Citation: SUAREZ, Maribel. Cigarette abandonment and rituals: understading smoking cessation symbolism. Rio de Janeiro: UFRJ, 2012. 18 p. (Relatórios COPPEAD, 407).
Appears in Collections:Relatórios Técnicos e de Pesquisa

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