Procedimento metodológico para a formulação de estratégias de incentivo ao uso da bicicleta em universidades

Abstract

This paper aims to introduce the concept of a methodological approach to the formulation of strategies to encourage the use of bicycles in access trips to universities. The approach, designed to complement the existing, will be structured by the procedure for the strategic study of sustainable mobility for “PGVs” focused on universities, based on the analysis of the access conditions and the allocation of the University users trips, so to determine whether there is potential for bicycle use for them. In addition, research on service quality is suggested, in order to deepen the issues about the modal shift by the potential users. The answers will lead to strategies analysis and formulation that encourage the study group to use the bicycle, thereby promoting sustainable mobility for the campus. In addition, the practicability of the approach was put into practice on a public university campus in Natal/RN, indicating 32% of cars users within the cycling influence area (4 kilometers), which pointed Security and Accessibility as the most critical attributes, requiring adequate strategies by local conditions and potential users perceptions to encourage, in fact, the bicycle use in access trips to the university.