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Comprise the assets of the repository, in addition to theses and dissertations at UFRJ, scientific articles, electronic books, book chapters and papers presented at events for teachers, researchers, administrative staff and students of master's and doctoral degrees.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11422/11208| Type: | Relatório |
| Title: | Estratégia de marketing e estratégia empresarial : um ponto de vista |
| Author(s)/Inventor(s): | Christensen, Carl Huish Schmidt, Angela Maria da Rocha |
| Abstract: | Indisponível |
| Abstract: | Unavailable |
| Keywords: | Estratégia de marketing Working paper |
| Subject CNPq: | CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
| Production unit: | Instituto COPPEAD de Administração |
| Publisher: | Universidade Federal do Rio de Janeiro |
| In: | Relatórios COPPEAD |
| Issue: | 125 |
| Issue Date: | 1983 |
| Publisher country: | Brasil |
| Language: | por |
| Right access: | Acesso Aberto |
| Citation: | CHRISTENSEN, Carl Huish; SCHMIDT, Angela Maria da Rocha. Estratégia de marketing e estratégia empresarial: um ponto de vista. Rio de Janeiro: UFRJ, 1983. (Relatórios COPPEAD, 125). |
| Appears in Collections: | Relatórios |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| RC_125-Comp.pdf | 398.73 kB | Adobe PDF | View/Open |
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