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Comprise the assets of the repository, in addition to theses and dissertations at UFRJ, scientific articles, electronic books, book chapters and papers presented at events for teachers, researchers, administrative staff and students of master's and doctoral degrees.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11422/11298
| Type: | Relatório |
| Title: | Vale a pena comparar? reflexões sobre o uso da propaganda comparativa |
| Author(s)/Inventor(s): | Mello, Renato Dourado Cotta de Schmidt, Angela Maria da Rocha |
| Abstract: | Indisponível |
| Abstract: | Unavailable |
| Keywords: | Concorrência - Propaganda Working paper |
| Subject CNPq: | CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
| Production unit: | Instituto COPPEAD de Administração |
| Publisher: | Universidade Federal do Rio de Janeiro |
| In: | Relatórios COPPEAD |
| Issue: | 155 |
| Issue Date: | 1985 |
| Publisher country: | Brasil |
| Language: | por |
| Right access: | Acesso Aberto |
| Citation: | MELLO, Renato Dourado Cotta de; SCHMIDT, Angela Maria da Rocha. Vale a pena comparar? reflexões sobre o uso da propaganda comparativa. Rio de Janeiro: UFRJ, 1985. (Relatórios COPPEAD, 155). |
| Appears in Collections: | Relatórios |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| RC_155-Comp.pdf | 278.85 kB | Adobe PDF | View/Open |
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