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http://hdl.handle.net/11422/11218| Type: | Relatório |
| Title: | Condições e impacto das políticas de marca em empresas de bens de consumo no Brasil |
| Author(s)/Inventor(s): | Schmidt, Angela Maria da Rocha Guimarães, Heloísa Borges |
| Abstract: | Indisponível |
| Abstract: | Unavailable |
| Keywords: | Bens de consumo - Empresas Working paper |
| Subject CNPq: | CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
| Production unit: | Instituto COPPEAD de Administração |
| Publisher: | Universidade Federal do Rio de Janeiro |
| In: | Relatórios COPPEAD |
| Issue: | 126 |
| Issue Date: | 1984 |
| Publisher country: | Brasil |
| Language: | por |
| Right access: | Acesso Aberto |
| Citation: | SCHMIDT, Angela Maria da Rocha; GUIMARÃES, Heloísa Borges. Condições e impacto das políticas de marca em empresas de bens de consumo no Brasil. Rio de Janeiro: UFRJ, 1984. (Relatórios COPPEAD, 126). |
| Appears in Collections: | Relatórios |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| RC_126-Comp.pdf | 263.04 kB | Adobe PDF | View/Open |
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