Pantheon Institutional repository
Collect, preserve and disseminate digital academic production in all areas of knowledge.
Comprise the assets of the repository, in addition to theses and dissertations at UFRJ, scientific articles, electronic books, book chapters and papers presented at events for teachers, researchers, administrative staff and students of master's and doctoral degrees.
Browsing by Subject Concorrência - Propaganda
Showing results 1 to 1 of 1
| Author(s) | Title | Issue Date | Type |
|---|---|---|---|
| Mello, Renato Dourado Cotta de; Schmidt, Angela Maria da Rocha | Vale a pena comparar? reflexões sobre o uso da propaganda comparativa | 1985 | Relatório |