Please use this identifier to cite or link to this item: http://hdl.handle.net/11422/10417
Type: Relatório
Title: Buyer inducements in industrial sales promotion
Author(s)/Inventor(s): Dempsey, William A.
Bushman, F. Anthony
Plank, Richard E.
Abstract: Indisponível
Abstract: Unavailable
Keywords: Marketing industrial
Promoção de vendas
Compradores
Working paper
Subject CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
Production unit: Instituto COPPEAD de Administração
Publisher: Universidade Federal do Rio de Janeiro
In: Relatórios COPPEAD
Issue: 35
Issue Date: 1979
Publisher country: Brasil
Language: eng
Right access: Acesso Aberto
Citation: DEMPSEY, William A.; BUSHMAN, F. Anthony; PLANK., Richard E. Buyer inducements in industrial sales promotion. Rio de Janeiro: UFRJ, 1979. (Relatórios COPPEAD, 35).
Appears in Collections:Relatórios Técnicos e de Pesquisa

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