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Please use this identifier to cite or link to this item:
http://hdl.handle.net/11422/11184
| Type: | Relatório |
| Title: | Controlling the future: a comparative analysis of U.S. and brazilian insurance advertisements |
| Author(s)/Inventor(s): | Rocha, Angela da Rocha, Everardo |
| Abstract: | Indisponível |
| Abstract: | Unavailable |
| Keywords: | Marketing Seguradoras - Propaganda Publicidade Publicity Working paper |
| Subject CNPq: | CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
| Production unit: | Instituto COPPEAD de Administração |
| Publisher: | Universidade Federal do Rio de Janeiro |
| In: | Relatórios COPPEAD |
| Issue: | 271 |
| Issue Date: | 1993 |
| Publisher country: | Brasil |
| Language: | eng |
| Right access: | Acesso Aberto |
| ISSN: | 1518-3335 |
| Citation: | ROCHA, Angela da; ROCHA, Everardo. Controlling the future: a comparative analysis of U.S. and brazilian insurance advertisements. Rio de Janeiro: Ufrj, 1993. 23 p. (Relatórios COPPEAD, 271). |
| Appears in Collections: | Relatórios |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| RC_271. Comp..pdf | 335.4 kB | Adobe PDF | View/Open |
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