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http://hdl.handle.net/11422/11233| Type: | Relatório |
| Title: | Práticas de marketing no lançamento de produtos de consumo |
| Author(s)/Inventor(s): | Akel Sobrinho, Zaki Schmidt, Angela Maria da Rocha |
| Abstract: | Indisponível |
| Abstract: | Unavailable |
| Keywords: | Comportamento do consumidor - Mercado Working paper |
| Subject CNPq: | CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
| Production unit: | Instituto COPPEAD de Administração |
| Publisher: | Universidade Federal do Rio de Janeiro |
| In: | Relatórios COPPEAD |
| Issue: | 130 |
| Issue Date: | 1984 |
| Publisher country: | Brasil |
| Language: | por |
| Right access: | Acesso Aberto |
| Citation: | AKEL SOBRINHO, Zaki ; SCHMIDT, Angela Maria da Rocha. Práticas de marketing no lançamento de produtos de consumo. Rio de Janeiro: UFRJ, 1984. (Relatórios). |
| Appears in Collections: | Relatórios |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| RC_130-Comp.pdf | 323.02 kB | Adobe PDF | View/Open |
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