A publicidade na construção do imaginário da cidade moderna: um estudo dos efeitos dos equipamentos urbanos através dos meios de comunicação no Rio de Janeiro (1940-1960)

Abstract

This paper meets the transformations that occurred, mainly in the mid-twentieth century, in Brazil, and particularly in the city of Rio de Janeiro through the bias of the media, reflecting on the unequal way in which the modern city was symbolically built to from the consumption of goods and services, mostly Americans, which were being culturally appropriated by the carioca society.