O papel da qualidade e do marketing no serviço de referência

Abstract

Presents the importance of quality in the care provided by professional information. Defines the main featuresand functions of the service reference. Identifies the reference librarian as the principal agent of an effective referral service. Points out the main currents of marketing information units. Demonstrates key products and services offered by a unit of information. Emphasizes the contribution of the reference service and quality care for your marketing library. Concludes emphasizing the importance of quality for marketing information units.