A visão dos horizontes organizacionais como estratégia de inovação

Abstract

The lack of information and indicators that reveal tendencies to innovation and the low performance of Brazilian companies in innovations for the national market were motivating factors for the accomplishment of this study, whose objective is to propose a theoretical-conceptual model that contributes to the identification of the potentially innovative organizations for the market, from the perspective of the organizational horizons as an innovation strategy. The theoretical-conceptual model of Association of Organizational Boundaries and the Company’s Growth Strategies (AFOEC), derived from the innovative performance, was developed and applied in the collection and analysis of data obtained through the following approaches: intercompany - survey carried out on 32 companies producing goods and services for the oil and gas segment in Brazil; and intracompany - a multiple case study conducted in three companies with different economic activities and size. The results showed that the use of the AFOEC model to identify potentially innovative companies for the national market in different types of organizations is valid. It was also possible to verify the contribution of this model to the understanding of the low innovation rates for the national market, achieved by Brazilian companies. The proposed model meets the need for indicators related to the future (leading) and instruments that can contribute to improve the direction of investments and public policies in favor of innovation, especially in the face of the current situation, increasingly scarce resources, moments of economic instability in Brazil and in the world.