Rotulagem ambiental tipo III : oportunidades para o Brasil

Abstract

This dissertation analyzes the implications of the demand for type III environmental label in Brazil, considering the development of the subject internationally, specially the Environmental Products Footprint (PEF) Initiative in the European Union. Thus, a theoretical background about Sustainable Production and Consumption (SPC), Environmental Labeling and PEF Initiative was built. A systematic review addressing type III environmental labels was conducted to give a general perspective of the development and discussions regarding this topic in the scientific literature. For the Brazilian context, an analysis of the strengths, weaknesses, opportunities and threats - known as the SWOT analysis was elaborated based on interviews with stakeholders of type III environmental labels in the country. The results of the SWOT analysis showed that, even though there is a long path in terms of understanding of type III environmental labels and consolidation of technological structures, Brazil has the bases for this labeling to be stimulated and promoted in strategic sectors. Based on this analysis, recommendations were made for the promotion and consolidation of type III environmental labels policies that could contribute to the competitiveness of Brazilian products.