Avaliação das práticas de educação corporativa em franquias brasileiras

Abstract

The objective of this research was to identify and to analyze corporative learning systems adopted by Brazilian franchising companies to find structural elements that result in corporative learning success and/or opportunities to improve it. The methods used were: identification of the Brazilian Franchise Association (ABF) recommendations related to learning systems in franchising companies; case study of a corporative university implemented in a franchising company; systematic review to find papers, theses and dissertation related to learning systems adopted by franchising companies and; a survey with franchisees and franchisors. The main results were related to: i. Profile of franchisees and their development needs; ii. Objectives of learning programs that can offer support to business strategies; iii. Concerned public, where little engagement and participation of diverse stakeholders were identified; iv. Subjects, which shows that franchisees display interest in management, innovation and development while franchisors provide knowledge related to operational subjects and franchising structure; v. Methodologies, with predominance of the formal and on-site methods, although franchisees affirm the necessity of the blended method and distance learning; vi. Presence of organizational structure related to corporative leaning systems; vii. low use of methodologies that allow the evaluation of training results; viii. Partial involvement of franchisees in the definition of corporate education systems, and; xix. punctual offer of educational actions, aligned with the objectives of the franchisors and the needs of the franchisees.