O caso da denison: design e computação gráfica; mutações recentes em comunicação

Abstract

This work aims to call attention to recent changes in the field of visual communication, as a result of the expansion of computer technology. In order to do this, we began to trace a critical sight-seeing of visual communication, since Pré-Historic times. Then, we compared the developement of graphic design in Europe, USA and Brazil. We realized that the use of Computer Graphics Imagery, in many areas, is universal, what took us to consider carefully the increase of globalization in this world. We realized too, that the use of computer technology between designers, is widely spread and almost absolute. We compared the way of working of the graphic designer before the use of the computer, and now. We took, as an example, a publicity agency, in Rio de Janeiro, Denison Rio Comunicação de Marketing Ltda. Finally, we intend to show that this situation has no return.