A importância das campanhas informativas sobre vacinas: contribuições à vigilância em saúde na era das mídias sociais

Abstract

This study presents a narrative review on the challenges and urgency of strengthening health surveillance and effective communication in the era of misinformation, focusing on the impact of social media on vaccine acceptance., social networks have become a platform for the rapid spread of false information, creating significant barriers to adherence to immunization campaigns. The study examines a set of publications on the dissemination of information and its influence on vaccine hesitancy, demonstrating how misinformation can undermine confidence in vaccines and compromise public health. It highlights the importance of accessible and evidence-based health communication, aiming to contribute to strategies that encourage vaccine acceptance, which is essential for saving lives and ensuring social well being.