Transporte aéreo e o desenvolvimento do turismo internacional : um estudo do contexto brasileiro e uma análise da Copa Fifa 2014

Abstract

This study focuses on the interface between international tourism, megaevents and airport network in the Brazilian context. The general objective unfolds in two aspects of analysis: (1) based on the Theory that supports the Gravitational Models is defined and presented a contribution to the estimates of international tourist flows, stemming from the historic of arrivals by air to Brazilian tourist regions, with the intent to foresee passenger flows to these destinations. The construction and application of the resulting Predictive Gravitational Equation contribute to the advancement of epistemological knowledge about air transport and tourism and to support decision-making regarding the prioritization of projects involving the development of tourist destinations in Brazil, by means of the airport network; (2) it is investigated how a mega-sporting event can influence the relationship between air transport and development of tourist destinations, considering distinct temporalities such as: pre-event, trans-event and post-event. For this purpose, an analysis of the impact of the FIFA Cup 2014 mega-event in Brazil is conducted, and the impact on international tourist flows by air in the states of the host cities is estimated using the Tourist Destination Life Cycle Theory (TALC), enhanced with econometric variable. Both the studies consist of exploratory quantitative research, conducted for the purpose of execute a mathematically and statistically analysis, by using secondary data collected from national and international official bodies - such as the Ministry of Tourism, Horus Labtrans, the Civil Aviation Secretariat, the World Tourism Organization, among others.