Gestão estratégica de TI aplicada a casos reais: turma 2015

Abstract

Present some information technology strategic management tools and to apply these conceptual tools in real cases analyzed by undergraduate students during the discipline "Introduction to IT Strategic Management – class of 2015.2" at UFRJ. The studied tools include the strategic references (definition of organization’s business, its mission, vision and values) followed by a brief of some strategic frameworks: SWOT analysis, Porter's five forces, Delta model, Mintzberg strategic analysis, Balanced Scorecard (BSC). This theoretical part ends with Strategic Alignment, showing the interaction between a Strategic IT Plan and a Strategic Business Plan. The analyzed cases show different segments and students’ considerations regarding the issues studied. The first analysis focuses the entertainment segment by studying an international game developer (Blizzard Entertainment). The second analyzed case deals with e-commerce segment, focusing a website for sale of used books (Estante Virtual). Finally, is presented the educational segment through the analysis of a Municipal School of Rio de Janeiro.