A gestão gamificada nas plataformas digitais e os seus impactos no mundo do trabalho: uma comparação entre Workana e Rappi

Abstract

The thesis analyzes the implementation of gamification in platform capitalism, focusing on the impacts of gamified management on working conditions in the companies Workana (online freelancing) and Rappi (goods delivery), revealing that both use gamification to manage workflow, control production and apply punishments, the former in a more complex way than the latter. The methodology of this work consisted of a literature review and document analysis of civil inquiries and public civil actions to carry out the comparative study. The research shows that gamification is a central strategy that affects vulnerable workers who lack protection and rights and are subjected to unequal power. It concludes that this tactic aims to circumvent existing regulations, making it difficult to apply labor protection standards and negatively impacting the most vulnerable individuals.