Modos, razões e dificuldades no engajamento corporativo com Startups : uma revisão sistemática da literatura

Abstract

In times when innovation is a vital issue for the competitiveness of companies, it is necessary to seek alternative and more agile ways to generate innovation. Innovation Through Entrepreneurship, in this sense, has been an option for organizations to develop innovative products and processes in less time and cost. A trend that has been considered, in such a case, is the approximation between agents of the innovation ecosystems in search of timely and promising solutions. One of the explored ways of approaching, in the midst of the open ways of doing innovation, in the last decade, occurs between large companies and startups, a trend generically called corporate-startup engagement. Many agents, however, still do not know how to make such an engagement. More than that, little has been studied about this particular type of relationship in the field. The objective of this study is to carry out a systematic review of the literature on corporate-startup engagement in order to fill a gap, both practical and theoretical, from the point of view of research in project science (Design Science Research). As a result, this study expands the collection of knowledge about the object under study, by apprehending and systematizing the state of the art in the subject, contemplating the theoretical and practical manifestations already published on the modes, reasons and difficulties for its execution, with the sense of expand and qualify its diffusion in the socioeconomic context.