Significantes vazios e cidades – empresa: a necessidade da marca para os lugares

Abstract

It is not new that the capital interest is not focused to attend the needs of all citizens. Actually, it is concerned about its accumulation and reproduction, only. In this study, this logic will be demonstrated from two key concepts: The Urban Entrepreneurship and Empty Signifier. Based on these assessments, it will understand the conception of City-Company, which to exemplify its practice it will be shown two concepts in vogue, the Creative Cities and the Smart Cities. These themes have been a brand that carries with it the construction and reconstruction of the so-called city marketing worldwide, included in some Brazilian cities as an attempt to insert them in a competitive way, in global economic spaces. In the way, it is believed that will clarify the explicit and implicit interests of capital in its operations in the cities, the portions (social classes) of society who benefit and those harmed by this management model.