Pantheon Institutional repository
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Comprise the assets of the repository, in addition to theses and dissertations at UFRJ, scientific articles, electronic books, book chapters and papers presented at events for teachers, researchers, administrative staff and students of master's and doctoral degrees.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11422/12355| Type: | Trabalho de conclusão de graduação |
| Title: | A humanização do marketing na contemporaneidade: uma análise sobre o discurso de marketing da Lola Cosmetics |
| Author(s)/Inventor(s): | Meireles, Natália Arezzo |
| Advisor: | Freres Filho, Helios Malebranche Olbrisch |
| Abstract: | - |
| Keywords: | Marketing Subculturas digitais Mulheres Padrões estéticos |
| Subject CNPq: | CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
| Production unit: | Faculdade de Administração e Ciências Contábeis |
| Publisher: | Universidade Federal do Rio de Janeiro |
| Issue Date: | Jun-2019 |
| Publisher country: | Brasil |
| Language: | por |
| Right access: | Acesso Aberto |
| Appears in Collections: | Administração |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NAMeireles.pdf | 318.09 kB | Adobe PDF | View/Open |
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