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Comprise the assets of the repository, in addition to theses and dissertations at UFRJ, scientific articles, electronic books, book chapters and papers presented at events for teachers, researchers, administrative staff and students of master's and doctoral degrees.
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http://hdl.handle.net/11422/11251| Type: | Relatório |
| Title: | Teoria de marketing : uma análise das implicações de três propostas |
| Author(s)/Inventor(s): | Mello, Renato Dourado Cotta de Leite, Heloísa Maria Cardoso Barbosa |
| Abstract: | Indisponível |
| Abstract: | Unavailable |
| Keywords: | Marketing - Teoria Working paper |
| Subject CNPq: | CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
| Production unit: | Instituto COPPEAD de Administração |
| Publisher: | Universidade Federal do Rio de Janeiro |
| In: | Relatórios COPPEAD |
| Issue: | 145 |
| Issue Date: | 1985 |
| Publisher country: | Brasil |
| Language: | por |
| Right access: | Acesso Aberto |
| Citation: | MELLO, Renato Dourado Cotta de; LEITE, Heloísa Maria Cardoso Barbosa. Teoria de marketing: uma análise das implicações de três propostas. Rio de Janeiro: UFRJ, 1985. (Relatórios COPPEAD, 145). |
| Appears in Collections: | Relatórios |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| RC_145-Comp.pdf | 166.81 kB | Adobe PDF | View/Open |
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